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What has an impact on the success of a digital health product & app? Elvie Pump case study

We have been building software for 11 years now. Most of that time we were developing healthcare & FemTech apps, e.g. Elvie Pump, Mystery Vibe and Elvie Trainer. Currently, we’re working on other healthcare projects that we cannot yet reveal.

Creating world-changing products in the area of digital health or FemTech is enormous fun for us. These projects realistically change the comfort of life and improve the state of health. It couldn’t be better.

The best example of the combination of a great product and the application that make up the vast final success is Elvie Pump, a groundbreaking wearable breast pump that has recently made its US debut with great success.

The questions I want to answer today are:

  1. What has an impact on the success of the product?
  2. What is Elvie Pump and what made up this success?
  3. What was challenging in software development?
  4. What can we suggest after creating an app for a digital health/FemTech product?
  5.  

LAUNCH IN THE USA AND FIRST PRIZES FOR ELVIE PUMP

One of our many exciting and successful projects is Elvie Pump. First silent breast pump is a product of Chiaro Technology, a company based in London, United Kingdom. After a great debut on the United Kingdom market and lots of positive opinions and recommendations also by doctors, the company decided to tackle another market.

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Photo source.

Elvie Pump debuted in the USA in January at CES 2019, and it immediately appeared a considerable success.

To name a few awards:

  • USA Today Editors’ Choice Award,
  • Forbes list of top 5 Baby tech Gadgets,
  • WIRED list of coolest stuff seen at CES,
  • CES Babylist Best of Baby tech Award,
  • CES 2019 Innovation Honouree in Wearables Tech.

What’s interesting, Elvie Pump was also inside the $100,000 Gift Bag at Oscars 2019.

The success of the product is that significant that on the Elvie website you can join waitlist only because it’s selling so well there’s no one unit in stock.

WHAT HAS AN IMPACT ON THE SUCCESS OF THE PRODUCT?

Imagine a great product. Imagine that an app for that product is not so excellent. What can you say about the whole experience?

It’s a truism, but the success of a product consists of many factors. In the case of a technological product such as Elvie Pump, for a victory are responsible:

  • responding to users’ needs,
  • solving a real and widespread problem (of breastfeeding women in case of Elvie Pump),
  • matching the product to a specific market,
  • price adequate to the users’ purchasing capabilities
  • a well thought-out product, features,
  • outstanding and user-friendly design,
  • ergonomics and excellent quality materials,
  • a working, practical and fast application,
  • the entire user experience (from ordering on the page to delivery and use of the product),
  • an open and honest approach in the marketing context.

Meet Elvie Pump ->

The success of healthcare application = great product + great application + great experience. If the product is unsuccessful and has drawbacks, then the app will not help, just as if the product is excellent, but the app does not meet expectations, then the whole user experience is generally weak.

 

LEAVE YOUR COMPETITORS BEHIND. GREAT PRODUCT

Elvie Pump is the world’s first silent wearable breast pump, created by Elvie, a British FemTech company, renowned for Elvie Trainer. The company was launched in 2013 and raised $13.2M. Its mission is to improve women’s lives through smarter technology.

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Photo source.

Main features:

  • it’s wearable, small and lightweight and is worn inside a standard nursing bra,
  • it’s silent thanks to revolutionary technology,
  • it’s hassle-free because of just five parts to clean, without cords,
  • smart thanks to Android and iOS apps.

Elvie Pump Introduction ->

 

IT SIMPLY HAS TO WORK. GREAT APPLICATION

Exceptionally when you’re using an eHealth app, you merely want it to work immaculately.

GOAL

Our goal was to develop seamless and safe native mobile apps for both iOS & Android platforms that monitor milk volume in real time, track pumping history for each breast and control the pump remotely.

Besides, we needed to create a pump simulator app, representing all services and characteristics of the BLE interface.

CHALLENGES

Our technical and product challenges were:

  • BLE connection with two pumps at the same time,
  • Data synchronization & matching from 2 pumps,
  • The marriage of device and user perception of the session,
  • Clear, comprehensive user onboarding.

PROCESS & RESULTS

Product & software development took us:

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Elvie Pump case study

  1. We developed a user journey, exceptionally useful and straightforward onboarding (how to use pumps, wear them comfortably, clean them, etc.).
  2. We supported Elvie Pump team in product & design matters.
  3. For the iOS app, we developed a native BLE implementation.
  4. For the Android app, we used the Bluetooth library from Polidea.
  5.  

HOW TO BUILD SUCCESSFUL HEALTHCARE APP?

In the case of product development and eHealth application, it’s particularly important to take care of data security and official regulations (FDA in the USA or MDR in the European Union).

On the other hand, the success of the application is determined by its simplicity of use and adaptation to the needs of the target group.

In the case of the eHealth product, multiple user tests are critical, which will indicate essential functions, directions of change. Don’t forget about the testing of the application, whose task is to identify errors.

I have recently written more about the differences in the development of digital health applications.

 

WANT TO TURN YOUR CONCEPT INTO A SUCCESSFUL DIGITAL HEALTH BUSINESS?

If your product or solution solves an important medical problem as Elvie Pump, we’re all eyes and ears to create with you another life-changing app.

Just contact us or just see other software & product development case studies.

 
Klaudia Raczek

By

A marketer writing about digital health, FemTech, IoT, startups and technology. Culture geek, addicted to learning new things and self-development. Bad jokes therapists and a French leave enthusiast. A creative mind that no one has ever managed to control. Her copy prescritpion is: "Write drunk, revise sober."