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3 most common mistakes while creating mobile app design

The mobile app market is extremely competitive. Just a bunch of apps see their users coming back after the first use, whereas 3% of apps remain in use after a month.

So, why is it that so many apps fail?

What does it take to bring your app to the top 3%?

First of all, try to avoid the common mistakes that businesses tend to make.

1. Poor first impression

In case of mobile apps design, the first impression is just critical. It’s just a matter of the first days to decide whether we love the app or forget about it. According to statistics, about 80% of users never come back to an app after first few days of using it. Learnings? If anything, literally ANYTHING goes wrong, potential users tend to get disinterested in a second.

Striking a balance for first impressions is quite a tricky task, though. More than often, businesses underestimate the importance of factors, such as:

  • Proper app onboarding
  • Functional UX, which goes along with conversion optimisation,
  • Consistency of copy and design.

To learn how the users perceive your app, it’s necessary to remember about a beta testing process. What’s obvious to you is not always what’s natural for the real users. Trust me, you don’t want to waste piles of money just to learn that your conception does not meet your users’ expectations.

2. Stuffing the mobile app with the features

There’s a huge difference between how the users interact with the mobile and web app. However, some businesses transfer their desktop apps (with all the functionalities, same flow,etc.) straight to mobile. In fact, in mobile app development, less features often means more users and better results. Overstuffing your mobile app design with too many features makes your users disoriented, confused, and gives the impression of an overall mess in the app.

Limiting the number of app features is never easy, but it’s crucial.

How should you know that your app has too many features?

Try to explain concisely, what’s the aim of your app. If you find it hard, it means you probably try to do too much. Solid wireframing will be helpful in making the distinction between necessary features and useless additions.

3. Underestimating user context

Although you and your team find your app interfacing obvious and functional, this may not be the case for other users or different demographics. 
The context in which the app is used should have a huge impact on mobile app’s design.

How long is the user expected to be on the app for?

For example, UBER’s interface is used really quickly. Why is that? If you think about it of a while, people tend to book a ride:

  • When they are in hurry
  • During social meetings, while long ordering process interrupts the conversation

When booking a car with UBER, you don’t see much unnecessary content. Of course, it doesn’t mean the info is not there. For example, the support content is hidden deep within the app, just to be seen when needed.

Results? Users are not left alone with no guidance, but they are also not overwhelmed with excessive content. Making your booking is just the matter of a few screen taps, and this is exactly what the users need while making their order.

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By Natalia Woszczek

They say Content is King. I would add - Digital is its Kingdom. At my work, I take the voice of the brand right where its audience is. My ABC - Awareness, Bond, and Conversion.