---
title: [Video] Digital transformation of women's products
description: What the video webinar Digital Transformation of Women's Products on how to explore users' needs with digital solutions and bring them the most value.
---

[Untitled Kingdom Blog - articles about MedTech innovation](https://www.untitledkingdom.com/blog)

# [\[Video\] Digital transformation of women's products](https://www.untitledkingdom.com/blog/video-how-digital-transformation-affects-women-products)

 Written by [Sara Maj](https://www.untitledkingdom.com/blog/author/sara-maj) | May 27, 2020 10:48:00 AM

If you are already working with **products for women**, especially today you may ask yourself questions like:

 

- How to transfer my product to the online world?
- What extra value can I give my customers? 
- How can I explore their needs with digital solutions?

 

I had a pleasure to be the host of the webinar. This year I co-authored “[The State of Femtech](https://www.untitledkingdom.com/resources/the-state-of-femtech)” publication, and I have been developing FemTech, digital health and other products with Untitled Kingdom **for 7 years.**

 

 During the webinar, I shared my **knowledge and experience** about:

 

- the opportunities of the FemTech industry; is it a niche?
- why do we use the term "FemTech"; what about MenTech or GenderTech?
- how much women spent yearly on FemTech products,
- fighting the taboo-ing subjects like period, fertility, pregnancy, menopause, and other segments,
- the step-by-step journey of how to introduce your company to the FemTech digital world,
- how to verify the needs of women and create solutions that have a chance of success,
- how to maintain the consistency and simplicity of your brand.

Here you can **watch the entire webinar** together with questions from participants:

Share with me your ideas or experiences on [hi@untitledkingdom.com](mailto:hi@untitledkingdom.com)

- - - - - - - - - - 

Download also "[The State of FemTech](https://www.untitledkingdom.com/resources/the-state-of-femtech)" ebook:

<https://www.untitledkingdom.com/resources/the-state-of-femtech>

[View full post](https://www.untitledkingdom.com/blog/video-how-digital-transformation-affects-women-products)

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